With regards to marketing, everything you do needs to measurably produce results. There are many of factors that go into getting solid results including business niche or marketplace, and also the tips and strategies I am detailing are a fantastic means for Restylane Lead Generation to see solid, measurable growth. – Restylane Lead Generation
We’re knowledgeable about our Restylane Lead Generation clients INCREDIBLE results! From 5-10 high-quality leads per week to tripling our clients sales from $50,000 to $150,000 in the still month.
Why Traditional Marketing Sucks!
Television commercials, radio spots, newspapers ads, and billboards are so the 20th century approach to gaining exposure and lead generation for window replacement businesses.
These antiquated old methods of advertising are all Interruption Advertising, and thus you are trying to Interrupt as many people as possible with your message and hopefully you find a few that are interested.
These procedures are archaic at attracting a person’s eye of potential clients and are wasteful in comparison to Google AdWords.
There is no greater strategy for finding a quality local lead than when someone from your local area:
Does a Google search for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it lets you do and business niche)
Finds your ad at the top of the page
Clicks in your ad
And then one minute later calls your small business
Someone searching for your organization on Google is more likely trying to hire you on the spot or maybe within a week.
These are searching on Google simply because they need your services right now and are much further along in the buying process than someone that you are trying to prospect with “Interruption Advertising”.
Anybody which includes ever been involved in any sort of sales or marketing sees that there is a HUGE difference between if somebody is searching for you, finds you, and calls you…
In contrast to you trying to prospect or “cold call” or “interrupt” people with your advertising.
There is simply no comparison from the quality of the lead.
Likely the Best Advertising Platform Ever.
Advertising on Google is 100% and completely measurable so you will know EXACTLY what your return on your investment (ROI) is that’s unlike many other types of marketing like TV and Billboards.
Adwords (Google’s advertising platform) is the greatest thing that ever became of the advertising world and business people because you have an incredibly powerful tool at your disposal.
Google AdWords advantages of beautifully executed timing when delivering ads to folks who are already searching for your glazing business, delivering you transparent window installation/replacement and window repair prospecting results while you can track precisely what your return on investment is.
There are several entrepreneurial business owners that have built multimillion dollar businesses using Google AdWords as their primary ways of generating new business.
There really is nothing else like it in the world today. If there was, keep in mind that, I would be using it and suggesting which you do too.
Generating Leads Online with Ppc
What people need to realize up front is that Google makes over 90% of the company’s money through AdWords.
Google does not make their cash through organic search engine results or SEO (more about SEO later). Thus, Google WANTS you to definitely advertise and they i would love you to get good results so that you will keep spending increasingly more money on advertising year after year after year.
MYTH: “Ya, but no one clicks on the top ads…”
Plenty of businesses and professionals that I have worked with over the this misconception that no-one clicks on the ads that appear on top of search results.
This couldn’t be more incorrect. It’s true that a lot of people click on the first or second organically generated result. However, based on a recent eConsultancy survey “41% of folks didn’t even realize they were clicking on ads in those first three to five results”.
Furthermore, you only need to have a small percentage of people to click on your ad to possess more leads than you’ll be able to handle.
If you believe that nobody clicks on ads and they are unwilling to make the investment in a strong AdWords campaign, you’re cutting yourself far from a huge source of solid leads generation.
SEO vs AdWords
Seo (SEO) is a good longer-term advertising strategy since it takes a lot of time, money, and effort to organically rank high in search results online for any valuable keyword.
By way of example, let’s say you’re a lawyer that is fresh out of school, you’ve moved to a city or town and therefore are looking to get established. I’ve got not so great for you, you’re probably going to fail at ranking at the top of search results through SEO.
Can you explain that? Because every other lawyer where you live or city that’s practicing in the same part of law as you has been doing the exact same thing!
Chances are those other lawyers or law offices are already established and also have been running a strong SEO campaign for years. You’re simply going to have invest for 9-18+ months before out-ranking them.
There are numerous examples of business owners that spent $1,000s per month on SEO for more than a year and still failed to rank in the five results on page 1 (this is when most of the traffic is) of Google for their desired keyword.
If these businesses would have taken that same money and invested it into Adwords, they would have received new leads and clients from the start!
Which means they would barely have come out of pocket because they could have turned an income in the first month then just reinvested those profits.
WARNING: How are you affected When (not “If”) Google Changes It’s SEO Algorithm?
Consider it… Would you rather pay $1,000 a month for a year in order to “possibly” get on page one on your desired keyword… And then if Google changes their SEO algorithm again you may lose it all overnight without warning!
… Or, can you prefer to instantly be at the top of the search results for Hundreds of different keyword variations (not really a couple of keywords just like SEO)… And have new leads and clients coming in your door without delay?
Kinda a no-brainer isn’t it.
Instant & Easy Results
I enjoy working on Google AdWords more than any other form of advertising media since you run a simple test campaign for around a week, spend only a few hundred dollars, and see instant results.
When any particular one week test is performed, you’ll have a ton of data telling you what keywords worked, the number of clicks you got, the amount of leads came in, and the way many new signed clients you might have retained for the money spent.
From that point you can refine your AdWords campaign a little more forward by continuing to split-test ads and deciding the amount you want to expand your campaign.
For instance if you spend $1,000 and also you make back $5,000… Well then the following month you may very well want to spend $5,000 making back $25,000. It’s simple math really.
Versus TV, radio, newspapers or billboards advertising, which can be expensive formats that you can spend $10,000s and be clueless to how poorly or well your ad did.
If you want to see serious results which might be reliable and measurable, you must be on AdWords.
AdWords is the KING of Local Advertising
Google LOVES local businesses and they offer you a huge advantage when advertising on their own platform.
How to Use Your neighborhood Advantage
First off, Google lets you integrate your Google Local account with your AdWords account. This means when people from your neighborhood are searching, your ad will probably be much bigger than other ads with your phone number and address there in the ad!
It may be an old adage plus the world of internet marketing, size does matter. If the ad is greater, people are going to see it first, if the ad is well formatted they’re going to read the details, so you know what they’re going to probably do next?
They’re gonna click on it!
Because you’re local, your location information is going to show up in the ad (whenever you integrate your Google local account). You’re gonna see a much bigger increase in leads contacting you together with making appointments to your services.
NOTE: Above image is definitely an example of a client of mine and you may see his one ad is actually 3x the size the opposite ads. Really, just how do they compete?
So by taking the time to properly integrate your Google Plus Local account, you’re gonna see an increase in business!
Why Most Companies FAIL at AdWords
Another key element to the success of the campaign is split testing multiple ads to find the ones that get the particular highest click through rate (CTR).
Most companies that try to do Adwords on their own fail simply because they don’t have a good high converting website landing page (more on that soon) and/or they haven’t split tested multiple ads to improve their click through rate.
Google will in fact reward you for having a rock solid AdWords campaign that is certainly getting lots of clicks!
If your ad is creating a lot of clicks that are going to your business through Adwords Restylane Lead Generation they are going to supply you with a cheaper cost-per-click (CPC)… rewarding you to have great ads that are getting lots of clicks as it tells Google you are relevant to the searcher.
This is the more clicks your ad gets, the less you make payment for each click. Incredible isn’t it.
3 Common errors to Avoid
If you’re fully briefed and are ready to lengthy AdWords campaign the attention and care it deserves, it is possible to some things I feel you ought to be implementing and some improper habits I want you to avoid.
First thing’s first: When someone clicks on your ad, what page/website are you going to send them to?
You could be thinking that you’ve spent a bunch of money on a slick looking, informative website that’s the ideal place to send your traffic and draw in clients. Right?
It appears as though a reasonable idea, and it’s actually bad idea because surprisingly, you’re far more likely to lose clients if you’re routing all of your ad traffic to your primary website!
You MUST send AdWords traffic to a “landing page”. Yes, you might want one of those single page, simple, readable landing pages that invites the prospect to take action now.
Why? Because you have 8 seconds before you decide to lose your prospects attention!
That’s right, according to a recent Microsoft study, our attention spans have dropped from about 12 seconds to 8 seconds, and for comparison a Goldfish has an attention span of 9 seconds.
Thus your “landing page” has got to get the person that engaged your ad to take action right away before they get depressed by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping within their office…
If your traffic is being routed to your main website, you run a constant risk of that visitor never doing so! That’s right, they did not:
Pick up the phone
Fill out an e-mail form
You just lost a potential client.
High-converting landing pages tend to be designed using a proven template to get your prospects to do one thing… Pick-up the phone and call you now!
So remember, three important mistakes to stop making in your marketing are neglecting to:
3. Split test your ads. Sure, there’s a chance you’re getting some clicks, you might be seeing some incoming business, understanding that doesn’t mean you couldn’t do better!
4. Use a high-converting landing page. Your slick, expensive looking main website is not enough to draw in new customers to your practice. A squeeze page is essential for getting those people looking to retain the services you receive to pick up the phone and also schedule an appointment.
5. Setup your AdWords campaign correctly. That one I mention in passing being a mistake only since it can impact your results. Proper campaign setup is important to the success of one’s campaign.
As you may have noticed by now, I love Google. I enjoy their AdWords platform as well as the infinite amount of potential it provides.
Google: Biggest, Best, & Growing
Google, for good reason, has become the largest search results in the world. It offers usage of an unprecedented volume of information, and it also is among the most number one way for businesses for generate leads – and that is so true for the Restylane Lead Generation companies we work with.
All you need to do is see the growth chart the past 10 years to see this.
You may have been able to ignore the possibilities that Google created 2008, and maybe last year, and when you see their rate of growth double and triple over the last few years alone.
You have to realize that Google is not going away soon, and is probably only acquiring bigger and better at their business by implementing new advancements to AdWords.
Within this day and age, if you fail to perform Google, you’re probably going to end up behind. Here’s to your future success! – Restylane Lead Generation